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Título: Stereotype content model across cultures: Towards universal similarities and some differences.
Autor/a o Autores/as:
Amy J. C. Cuddy
Susan T. Fiske
Virginia S. Y. Kwan
Peter Glick
Stéphanie Demoulin
Jacques-Philippe Leyens
Michael Harris Bond
Jean-Claude Croizet
Naomi Ellemers
Ed Sleebos
Tin Tin Htun
Hyun-Jeong Kim
Greg Maio
Judi Perry
Kristina Petkova
Valery Todorov
Rosa Rodríguez-Bailón
Elena Morales
Miguel Moya
Marisol Palacios
Vanessa Smith Castro
Rolando Pérez Sánchez
Jorge Vala
Rene Ziegler
Año: 2009


The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1,028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.