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Título: Stereotype content model across cultures: Towards universal similarities and some differences
Autor/a o Autores/as:
Cuddy, A. J. C., Fiske, S. T., Kwan, V. S. Y., Glick, P., Demoulin, S., Leyens, J-Ph., Bond, M. H., Croizet, J-C., Ellemers, N., Sleebos, E., Htun, T. T., Yamamoto, M., Kim, H-J., Maio, G., Perry, J., Petkova, K., Todorov, V., Rodríguez-Bailón, R.,
Morales, E., Moya, M., Palacios, M., Smith-Castro, V., Pérez, R., Vala, J., & Ziegler, R.
Año: 2009


The stereotype content model (SCM) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups similarities and one difference across 10 non-US nations. Seven European (individualist) and three East Asian (collectivist) nations (N ¼ 1; 028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many out-groups receive ambivalent stereotypes (high on one dimension; low on the other); and (c) high status groups stereotypically are competent, whereas competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (in-groups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist cultures. This demonstrates out-group derogation without obvious reference-group favouritism. The SCM can serve as a pancultural tool for predicting group stereotypes from structural relations with other groups in society, and comparing across societies.